The name “Mardommak” carries with it a deep connection to the Persian spirit. It represents the soul of the people, the delicate yet resilient essence of Persian women who have mastered the art of weaving beauty into every thread and stroke of their work. This collection embodies their resilience, creativity, and devotion to preserving traditional arts in a modern world.

The Bloom Brooch is a symbol of growth, renewal, and the eternal beauty of nature. Painted meticulously on Fimo, the brooch captures the vibrant colors of Persian gardens. The delicate tapestry embroidery adds depth, while Sermeh embroidery—a traditional Persian technique using gold and silver threads—imbues it with regal elegance. The brooch is more than just a piece of jewelry; it’s a token of the flourishing spirit within every woman.
The Shin Earring is a reflection of the sacred dance of life, where every movement is filled with purpose and passion. Using crochet jewelry techniques, the designer has woven a piece that flows with the rhythm of life. The delicate beads and silk threads mirror the intricate footwork of Persian dancers, capturing a moment of timeless beauty in each detail. This earring is an ode to the artistic soul, forever in motion, forever creating.
The Shin Earring, as shown in the accompanying image, features a stunning blend of rich blues, golds, and intricate beadwork. The large, oval centerpiece shimmers with delicate bead embroidery, while the lower section elegantly curves into a hook-like design, reminiscent of traditional Persian motifs. The craftsmanship is evident in the minute details, each bead placed with care, and the overall design exudes a sense of timeless elegance and cultural depth.

Each piece in the Mardommak Collection is a testament to the love and dedication of the Persian women who created them. The techniques used—painting on Fimo, tapestry and Sermeh embroidery, silk, and beaded jewelry, crochet—are not just methods but traditions passed down through generations, each carrying a piece of history, a whisper of ancient Persia. By wearing these pieces, you are not just adorning yourself with jewelry; you are embracing a story, a culture, and the unparalleled artistry of Persian women.

At Hershid, we invite you to explore the Mardommak Collection, to feel the passion infused in every thread and bead, and to celebrate the beauty of Persian heritage with us. Let these pieces not only enhance your style but also connect you to a world where art, history, and love come together in perfect harmony.